Hello everybody, how are you beautiful souls doing today? This is ishwarya writing all about my view and research on adidas originals, so if you are a fan of the brand then hurray!! I’ll give the best of information please get going and if you are somebody who isn’t a fan just stay and read on you might become one!!
So, most of you might already know that Adidas Originals is a streetwear version of adidas with a mix of sporty looks In Shoes, Athleisure and Accessories. Most of the fans have a few classics from the brand like the classic white sneakers we’ve worn to death(, to the joggers that keeps you comfortable and breathable and a lot more. The brand has had successful collaborations with PHARRELL WILLIAMS, JEREMY SCOT, CRAIG GREEN and a lot more Celebrities and designer brands. The brand also collaborated with KANYE WEST to release the fashion and Sneaker collection with YEEZEY line. The brand focuses a lot on comfort and style. Adidas is now working on bringing back what once was produced by them. So, if you once wanted one of their products and couldn’t get hands on it, well you might actually end up finding what you once wanted at the store this time.
SHOE MODELS
1.BOOST
– LOCK OUT RAIN
– ALWAYS IN MOTION
– BOOST CUSHIONING
2. BOUNCE
– BOUNCE MIDSOLE
-LEATHER AND MESH UPPER
3. TORISON
– CUED BY DARING ’90S FASHION
– BUILT FOR ALL-DAY COMFORT
– STABILITY
4. ADIPRENE and ADIPERNE +
– LIGHTWEIGHT EVA MIDSOLE
– HEEL CUSHIONING
5.SUPERSTARS
-ICONIC DESIGN
-DISTINCTIVE DETAILS
-QUALITY MATERIALS
Customer Analysis
The brand basically targets people who attend college or who’ve just and started working and sometimes also people with families. The target might be of consumers between the age group of 16 to 45 mostly but there are consumers who are older and younger as well. The brand targets all genders and also provide a lot of gender-Neutral products as well. They quite well adapt to change and update themselves very often according to time, place, climatic condition and of course fashion and trends. It caters to middle class and upper middle-class people mostly. A customer of adidas would be somebody who is UpToDate with the internet and social networking sites.
Competitor Analysis
There are various competitors for the brand such as NIKE, PUMA, CONVERSE, NEW BALANCE AND NORTH FACE. I wouldn’t say this is all there definitely are a lot more, but these are the most common ones that I got out of managers in stores. Adidas is very good with its technology in comparison with its competitors. The clima tech that it does to most of its products. Nike is a very strong competitor, it does as many collaborations as adidas does, like its collaboration with Dior and adidas with Prada. Adidas does have a higher number of collaborations and better appearence whereas Nike focuses much more on its athletic roots and heritage values.
REFERENCE:
(2020) [online] available from <https://www.adidas.co.uk/> [7 February 2020]
Babcock G. (2014) The Best Adidas Collaborations In Recent History [online] available from <https://www.complex.com/style/2014/10/best-adidas-collaborations-in-recent-history/> [7 February 2020]
E., Brain, E., Stanley, J., Dwyer, R., Chin, M., Silbert, J., Team, H., Brain, E., Dwyer, R. and Dwyer, R. (2020) Adidas Originals | HYPEBEAST [online] available from <https://hypebeast.com/tags/adidas-originals> [7 February 2020]
Danforth, C. (2017) Nike Vs. Adidas Sneaker Collaborations: Who Does It Better? [online] available from <https://www.highsnobiety.com/2017/07/18/nike-vs-adidas-collaborations/> [7 February 2020]
Gilliland, N. (2017) How Adidas Originals Uses Social Media To Drive Sales – Econsultancy [online] available from <https://econsultancy.com/how-adidas-originals-uses-social-media-to-drive-sales/> [7 February 2020]
Hargrove, C. (2018) Kanye West Is Finally Making Yeezys Available To Everyone [online] available from <https://www.refinery29.com/en-us/2018/09/210159/kanye-west-yeezy-350-v2-triple-white-launch> [7 February 2020]
Joseph, S. (2018) Adidas Originals Is Taking A Less-Is-More Approach To Digital – Digiday [online] available from <https://digiday.com/marketing/adidas-originals-taking-less-approach-digital/> [7 February 2020]
Newbold, A. and Pike, N. (2019) Introducing Pradidas: The First Box-Fresh Products From The Hotly-Anticipated Collaboration [online] available from <https://www.vogue.co.uk/news/article/prada-adidas-collaboration> [7 February 2020]
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