TREND BOOK

Posted byIshwarryaPosted inUncategorized

CURRENT

The brand pretty much did already set up its own goals on what the trend must be up to the year 2024 where it wants to completely only use only Recycled polyester and currently in 2020 almost uses up to 50 percent Recycled polyester already. All the polyester adidas has currently been using also came from recycled plastic waste.

-Adidas reaches a significant grown in carrying sustainability along with its trends and goals for further growth.

-The fully recyclable running shoe “future craft Loop” has been in the test phase since 2019.

-The launch has been planned for 2021.

-Vouchers for return of products.

-Products made from renewable raw materials will make an important contribution to waste reduction.

-In UK the program “Infinite Play” Which allows consumers to return adidas footwear or    

 apparel to adidas partner stuffstr using the adidas app and to receive a voucher for the        

 company’s online store. The products returned are either resold or recycled.

IVY PARK

 Inducing with gender neutral style and bringing athleisure to the ramp.

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Kanye West

Yeezy Collection and its resale value being appreciated which is giving good response in spite of less production and second hand product which reduced manufacturing cost.

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FUTURE

Well the trend that would be running in adidas according to me would be a lot about what they currently got into which would be the future of all the other brands, this might give an upper hand to adidas as it is going to be all about sustainability yet looking edgy and trendy.

Today’s current issue which is climate change, it is very important for clothing and shoe manufacturers to keep this in mind before going ahead to release a new collection for a new year. Adidas originals is doing very well in regard to that already, but it could maybe start developing more trend and style into it as that as the brand is all about todays and youngers generation. Make clothes that last longer and in accordance to climatic and living conditions.

Clothes or shoes in condition should be able to be swapped for other used products which will also reduce manufacturing as well as expense.

COLOURS

Transform- Adaption of the Power of Nature.

  • Shape shifters
  • Liquid waves
  • Technical Precision

SHOES

The COMBAT BOOTIE

  • Due to extreme raise in workouts and other forms of alternative exercise.
  • Inspired from Boxing.
  • Incorporate rubber soles for it to be waterproof.
  • Wide Last
  • Cup sole
  • Contrasted rubber
  • Thick Flat Laces
  • Use Ultra-Light Soles
  • Incorporate 4D Printing
  • Usage of Elastic Mesh
  • Fragmented sole
  • Rounded XL Lungs
  • Fluid Pattern Lines
  • Injected EVA
  • Material Mix

ATMOSPHERE

  • -Use less waste full seamless stitching technology.
  • -Cushioned comfort in all shoes and clothing produced.
  • -In store atmosphere.
  • -Use if plinths to reduce waste as it can be used for all kinds of seasons.
  • -Inserting screens into architecture for a much more futuristic look.
  • -Giving a digital look by using mirrored panels as it is going to be all about the digital world       
  •   in the future due to development of technology.
  • -Use a lot of recycled plastic waste as well to make it more sustainable.
  • -Create a futuristic look on mannequin’s as well for more attractiveness, usage of singular and bright eye catchy colours.
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REFERENCE

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